Although three.js had some examples that did not run properly, I thought that most of them were visually impressive. I dont understand why advertising isn't all like this over the web. I think advertisements that play with 3d space and involve some form of interaction could potentially be more effective. The under armour example of the girl training had my attention.
http://gisele.underarmour.com/
I watched the whole thing before I clicked on anything. We all are more easily distracted by things these days. Advertisement companies should take advantage of this instead of the annoying popup ad approach.
http://cabbi.bo/
Cabbi was one of the examples that was visually pleasing. I was not too sure what the objective was. It appeared to be a synchronistic display of visuals and audio. Anything with audio and visuals/video working together to make one piece. You have my attention.
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