Given that the journals themselves were handwritten, we left a handwritten option for the title, but for readability sake, we prefer the "old printed book" metaphor.
Color was based on old books and posters from the 1930s and 1940s. We prefer the first color scheme because it provides some contrasting colors, but provided a few options. The textures are darker in color, but they can be colorized, and were selected to imitate handmade book materials (linen).
We additionally used the image of the front of Leah's diary to create some signature elements.
While this will be used to guide our design of the website, there may be carryover into titles, segue design, credits, etc. in the final show. Chad is working on turning the mood board into a "style tile," translating the design elements into a more cohesive image.
If you have any feedback please comment!